A meta description is the short text that often appears under your page title in search results. It does not lift rankings on its own, but it is your pitch to the person deciding which result to click. The Meta Description Generator writes it from the page title, what the page offers and the keywords you are targeting.
Each option aims for 140 to 155 characters and never goes above 160. The main keyword goes in naturally, ideally in the first half, and the text says what the visitor will find or gain, ending with a soft call to action when it fits. No clickbait, and no claims your brief does not support.
Use it for a new page, for a page with impressions but few clicks in Search Console, or when an audit flags missing or duplicate descriptions.
What you get
- Numbered options, one per line, ready to paste into your CMS or SEO plugin
- A target length of 140 to 155 characters, never above 160
- The main keyword placed naturally, secondary keywords only where they fit
- No double quotation marks, which can break the HTML attribute, and no emoji
- Text in the language you choose, with brand and product names unchanged
What you fill in
- Page title or site name required
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Use the title of the page the description is for.
- What the page offers required
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Describe the content and the main benefit of the page, not the whole company.
- Keywords optional
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Separate keywords with commas and put the main one first.
How to use it, step by step
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Enter the page title
Use the title of the exact page the description is for, such as a category, a service or a blog post, not only the company name.
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Describe what the page offers
In one or two sentences, write the content and the main benefit of that page, with the concrete details a searcher cares about. The tool works only from what you write here.
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Add keywords, main one first
Separate them with commas. If you leave the field empty, the tool uses the most relevant search phrase it finds in your page description.
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Generate options and check the length
Ask for three to five options in the language of the page. Pick one, check its character count, then save it in the meta description field.
Example, input and output
Input
- title
- Handmade leather bags | Bottega Verdi
- description
- Online shop of handmade Italian leather bags, free shipping in the EU, 2-year warranty
- keywords
- handmade leather bags, Italian leather bag
Output
2. Handmade leather bags from Italy, made to last and covered by a 2-year warranty. Browse the full Bottega Verdi collection with free EU shipping.
3. Looking for an Italian leather bag that lasts? Bottega Verdi makes handmade leather bags, with free EU shipping and a 2-year warranty included.
Illustrative example written by the editorial team.
Tips for better results
- Write about the page, not the company. A category page and a contact page need different promises.
- Put real details in the brief, such as delivery area or format. The tool will not invent them.
- Give each page its own main keyword, or two pages will end up with near-identical descriptions.
Who uses it, and for what
Online store with many categories
One brief per category page, so every category gets its own description instead of a copy of the home page text.
SEO freelancer fixing an audit
Run each page flagged for a missing or duplicate description through the tool and send the client options to approve.
Blogger publishing a new post
Use the post title and its key takeaway as the brief, so the description promises what the article delivers.
Local service business
Mention the town or area in the page description, so nearby searchers see the page is for them.
Limits and good practice
- Search engines can replace your description with text from the page when they judge it a better match for the query. A specific description makes that less likely but cannot prevent it.
- Character counts estimated by the model are not always exact, and facts such as shipping terms come from your brief. Check both before publishing.
Frequently asked questions
How long should a meta description be?
Search engines do not set a fixed character limit, because snippets are cut by pixel width. Around 140 to 155 characters is a common target that leaves room for one complete sentence. The tool aims for that range and never goes above 160 characters.
Will a meta description improve my rankings?
Not directly. Google has said that meta descriptions are not a ranking factor. Their job is to convince the searcher to click, and a description that matches the query and states a clear benefit can make more people choose your result.
Why does Google show different text from my meta description?
Google sometimes builds the snippet from text on the page when another passage answers the query better. It happens more often when the description is vague, very short or repeated across pages. A specific description for each page reduces the chance.
Can I get meta descriptions in Italian or other languages?
Yes. Choose the output language in the settings and the descriptions are written in that language, even if your brief is in English. This is useful when you manage the same page in several languages. Names of brands and products come through unchanged.
What happens if I leave the keywords field empty?
The tool picks the most relevant search phrase from your page description and builds the text around it. Results are more precise when you enter the keyword you chose from your research, main one first, because the tool then places that exact phrase early in the description.
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