A product name has to be easy to say, easy to spell and different enough from what is already on the shelf. The product name generator in Infinithink starts from a short description of what you are naming, who it is for and the feel you want, and returns a list of original names you can discuss with your team.
Names come in mixed styles (descriptive, evocative, invented and metaphorical), so you compare directions, not just spellings. Each one is at most three words, explained in one line, and screened for awkward meanings in major languages. A top three closes the list.
It never says a name is available. The list ends with the checks to run first: trademark databases such as EUIPO, USPTO and WIPO, domain names and social handles. It is part of the E-commerce family. Create a free account to name your next product, or see the pricing page.
What you get
- The number of names you ask for, 10 by default and never more than 30
- A mix of descriptive, evocative, invented or compound, and metaphorical names
- For each name, its style and a one-line explanation of the idea behind it
- A top 3 with one sentence each on why they work best
- A checklist of trademark, domain and social handle checks to run before choosing
What you fill in
- What you are naming optional
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Describe the product, who it is for and the feel you want.
- How many names optional
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How many names you want. Empty means 10, the maximum is 30.
How to use it, step by step
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Describe what you are naming
In What you are naming, write the product, the audience and the feel, for example "a vegan protein bar for runners, energetic and modern". Audience and feel shape names more than the category.
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Choose how many names you want
Enter a number in How many names. Leave it empty and you get 10. The maximum is 30.
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Pick the language and generate
Choose the output language in the settings below the form, generate, then say the top three out loud and run the checks at the end of the list.
Example, input and output
Input
- product_type
- A vegan protein bar for runners, sold in sports shops and online, with an energetic, modern feel
- quantity
- 10
Output
- **Trailsprout** – Invented compound. Off-road energy with a fresh, green image.
- **Green Split** – Metaphor. A split is a runner's checkpoint, green says plant-based.
- **Plant Pace Bar** – Descriptive. Says what it is and who it is for.
## Top 3
1. Paceleaf: short and clearly linked to running.
2. Green Split: speaks the language of runners.
3. Trailsprout: stands out on a shelf.
## Before you choose
Search EUIPO, USPTO and the WIPO Global Brand Database, then check domains and social handles.
Illustrative example written by the editorial team.
Tips for better results
- Describe the feel with two or three adjectives, such as calm, premium and Scandinavian. One adjective is too little, six pull in different directions.
- Add words you want to avoid or sounds you like, for example "no names ending in -ify".
- Mention the markets where you will sell. A name that works in English can sound odd in Italian or German.
Who uses it, and for what
Founders launching a first product
Naming directions to explore before briefing a designer on logo and packaging.
E-commerce teams adding a new line
A name for a range, a bundle or a limited edition that sits well next to what you already sell.
Agencies running a naming workshop
A long list in mixed styles for the first client meeting, with a top three to start the talk.
Makers and small brands
A name for a handmade or seasonal collection, checked against domains and handles before printing labels.
Limits and good practice
- The tool does not check trademarks, domains or social handles. A name in the list is a candidate, not an available name.
- It avoids imitating well-known brands, but only a trademark search can confirm there is no conflict.
- A name can sound fine in one language and odd in another. Test the shortlist with native speakers in your markets.
Frequently asked questions
How many product names can I generate?
As many as you enter in How many names, up to 30 per generation. If the field is empty or not a number, you get 10. Ask for 20 or 30 to explore widely, then 10 on a sharper brief for the final round.
Does the tool check if a name is available or trademarked?
No, and it never claims a name is available. Each list ends with a checklist that includes trademark databases such as EUIPO, USPTO and the WIPO Global Brand Database, domain names and social handles. For an important launch, a trademark professional can run a full clearance search.
What naming styles does it use?
Descriptive names that say what the product is, evocative names that suggest a feeling, invented or compound words, and metaphors. Each name is labeled with its style and a one-line explanation, so you can tell your team why it works.
Will it suggest names that copy existing brands?
It is instructed not to copy or closely imitate well-known brands and to avoid awkward meanings in major languages. Names close to smaller or local brands can still exist, which is why the trademark and domain checks at the end matter.
Can I generate names for markets in other languages?
Yes. Choose the output language in the settings and the explanations are written in it, with awkward words in that language avoided. If you sell in several countries, list them in the brief so the names are easy to say everywhere.
Try it in your workspace
Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.
Sign in or create a free account, the tool opens in your workspace.