Shoppers comparing two similar products need a reason to pick yours, and a list of specs rarely gives them one. The Why Choose This Product tool in Infinithink writes a short persuasive section for your product page, built only on the strengths you can actually prove.
The section has a headline of up to ten words, a short introduction, three to five reasons with a short title and a customer benefit each, and one call-to-action line, about 120 to 220 words in all.
Every reason comes from your brief. It names no competitors, uses no superlatives such as best or number one unless you provide the proof, and leaves placeholders where details are missing. It is part of the E-commerce family. Create a free account to write your first section, or see the pricing page.
What you get
- A headline of up to 10 words and a one or two sentence introduction
- 3 to 5 reasons, each with a short title and one or two sentences on the customer benefit
- A closing call-to-action line
- About 120 to 220 words in clean Markdown, ready for a product page
- No competitor names and no unproven superlatives
What you fill in
- Product name optional
-
The name as it appears on the product page.
- Reasons to choose it optional
-
What makes it better or different, such as quality, price, service, guarantees, results, awards or certifications you can prove.
How to use it, step by step
-
Write the product name
Use the name as it appears on the product page. It stays exactly as you write it.
-
List the reasons you can prove
In Reasons to choose it, write what makes the product better or different, such as quality, price, service, guarantees, results, awards or certifications. Write only what you can back up, because that is all the tool will use.
-
Choose language, tone and number of versions
Set the output language and the tone of voice in the settings below the form. If you ask for more than one result, each version is numbered and clearly different, which is useful for testing.
Example, input and output
Input
- product_name
- Merino wool running socks
- reasons
- Made in Italy in a family-run sock factory Free size exchange within 30 days Reinforced heel and toe OEKO-TEX certified yarn Each pack has 2 pairs
Output
If you run often, your socks work as hard as your shoes. Here is why runners choose these.
**Made by a family-run Italian factory**
Every pair is made in Italy by a family business, so you know where your socks come from.
**Built where socks wear out**
The reinforced heel and toe add strength where every run hits hardest.
**Free size exchange for 30 days**
Not the right fit? Exchange the size within 30 days at no cost.
**Two pairs in every pack**
One pair on your feet, one in the wash.
Choose your size and order your pack today.
Illustrative example written by the editorial team.
Tips for better results
- Give proof with each reason, such as the name of a certification, the length of a guarantee or a specific material. Proof turns a claim into a reason.
- Write the reasons from the customer's side when you can, for example "free size exchange" rather than "great service".
- Pair it with Product Features and Benefits for the bullets and keep this section for the argument.
Who uses it, and for what
Stores with close competitors
A short section that makes the difference clear where shoppers compare similar products.
Brands with a strong guarantee
Returns, exchanges or support brought onto the product page, where they help the decision.
Single-product landing pages
The persuasive block of the page, with the rest built using the landing page copy tool.
Copywriters and agencies
A clean first draft from a client's strengths, with every claim backed by the brief.
Limits and good practice
- The tool cannot verify your claims. Guarantees, certifications and results must be true and documented before you publish.
- Superlatives and comparisons are left out unless your brief contains the proof. Add them only if you can support them.
- Rules on advertising claims vary by country and sector. For regulated products, have the section checked before publishing.
Frequently asked questions
What is a why choose us section on a product page?
A short block that explains why a shopper should pick this product over the alternatives, usually a headline, a few reasons with a line each and a call to action. This tool writes one of about 120 to 220 words, with three to five reasons from your brief.
Will it say my product is the best?
Only if your brief contains the proof, such as an award or an independent test result. Otherwise the tool avoids superlatives like best or number one and never mentions competitors. In many markets, unproven superlatives conflict with the rules on misleading commercial practices.
What should I write in the reasons field?
Anything that makes the product better or different and that you can prove, such as materials, price, service, guarantees, results, awards or certifications. Be specific, for example "30-day free size exchange" rather than "great service". The tool adds nothing else.
How is it different from Product Features and Benefits?
Product Features and Benefits turns specs into bullets, one feature and one benefit per line. This tool argues a case, with a headline, reasons and a call to action. The bullets usually sit near the price, this section further down the page.
Can I get more than one version?
Yes. Increase the number of results in the settings and each version comes numbered and clearly different, for example one focused on quality and one on service. It is a simple way to test which argument works better on your page.
Try it in your workspace
Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.
Sign in or create a free account, the tool opens in your workspace.