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E-commerce

Amazon Product Listing

A complete Amazon listing in five sections, written from your own specs and ready to paste into Seller Central.

Sign in or create a free account, the tool opens in your workspace.

An Amazon listing has two readers, the shopper scrolling on a phone and the marketplace search that decides who sees the product. Amazon Product Listing is an Amazon listing generator that writes every section from your specs in one pass, so you edit a full draft instead of filling five empty fields.

From the product name and details it returns a title of up to 75 characters, item highlights of up to 125, five bullet points under 250 characters each, a description of 150 to 300 words and one line of search terms under 250 bytes.

It leaves out prices, discounts, delivery times, links, comparisons with other brands and guarantees, and adds claims like eco-friendly or certified only if they are in your details. The tool is part of the E-commerce family.

What you get

  • A title structured as brand, product type, key attribute and variant
  • Item highlights with the details that did not fit in the title
  • Five bullet points, each opening with a short benefit phrase
  • A plain-paragraph description, with no HTML
  • Lowercase backend search terms without brand names or words already in the title

What you fill in

Product name, brand and model optional

Brand, product type and model, spelled exactly as they should appear on the listing.

Product details optional

Specs, materials, size, colors, what is in the box, uses, target customer, certifications and the words shoppers search for.

How to use it, step by step

  1. Write the full product name

    Enter brand, product type and model, for example Lumio LX2 LED desk lamp. The title is built around this line.

  2. Give the details shoppers need

    List specs, materials, dimensions, colors, box contents, uses and audience. Add certifications only if the product has them, plus search phrases you know shoppers use.

  3. Choose the marketplace language

    Pick the output language below the form. A listing for an Italian or German marketplace should be generated in that language, not translated later.

  4. Check against your category

    Compare title and bullets with your category style guide in Seller Central, then paste each section into its field.

Example, input and output

LED desk lamp listing

Input

product_name
Lumio LX2 LED desk lamp
product_details
Aluminum arm, 3 color temperatures (warm, neutral, cool), 5 brightness levels, touch control on the base, USB-C cable 1.5 m included, power adapter not included, base 15 cm, max height 45 cm, black or white, for home office and study.

Output

## Title
Lumio LX2 LED Desk Lamp, Aluminum Arm, 3 Color Temperatures, Black

## Item highlights
Touch control, 5 brightness levels, 1.5 m USB-C cable included, 45 cm max height

## Bullet points
- Light for every task, warm, neutral and cool color temperatures for reading, writing and screen work
- Five brightness levels, adjusted with a touch on the base
- Compact footprint, a 15 cm base and a slim arm that rises to 45 cm
- Simple power, 1.5 m USB-C cable included, power adapter not included
- Black or white finish for a home office, a student desk or a bedside table

## Description
The Lumio LX2 brings adjustable light to a small desk. Its aluminum arm rises to 45 cm on a 15 cm base, so it sits next to a laptop without taking over the surface. [...]

## Search terms
reading light study light office lighting dimmable table light usb c bedside light

Illustrative example written by the editorial team, shortened for the page.

Tips for better results

  • Put numbers in the details. Dimensions and cable lengths make better bullets than adjectives.
  • Say what is not in the box. Missing adapters and batteries cause returns.
  • Generate one variant at a time, the black lamp first and then the white.

Who uses it, and for what

Seller launching a product

Turn the supplier spec sheet into a first full listing, then refine the bullets after the first shopper questions.

Brand entering another marketplace

Generate the listing directly in Italian, German or Spanish from the same specs, with brand and model untouched.

Agency managing catalogs

Produce consistent listings for a range of similar products, each with its own variant and search terms.

Shop moving products to Amazon

Reuse what you wrote with the Product Description tool and reshape it into Amazon's five sections.

Limits and good practice

  • Listing limits vary by marketplace and category. Check the current style guide before publishing.
  • Claims about certifications, materials and compatibility must match the product's documentation. Infinithink is not affiliated with Amazon.
  • A full five-section listing uses credits from your plan, and each extra variant or language uses more. Compare plans on the pricing page or create an account.

Frequently asked questions

How long is the Amazon title?

The tool keeps the title within 75 characters including spaces, built as brand, product type, key attribute and variant. It avoids promotional words, prices and special characters and never repeats a word more than twice.

How are backend search terms written?

On one lowercase line, separated by spaces and under 250 bytes, with synonyms and alternative spellings. Brand names, ASINs, commas, subjective claims and words already in the title are left out. Accented characters take more bytes, so confirm with the Seller Central counter.

Can I write a listing in Italian or German?

Yes. Choose the output language in the settings and the whole listing, headings included, is written in that language. Brand and model names stay exactly as typed, which matters when one product sells on several marketplaces with the same identity.

Will it add claims like eco-friendly or certified?

Only if those claims are in your product details. The tool never adds environmental, health or certification claims on its own, and it never includes prices, delivery times, contact details, links or comparisons with other brands, which listing rules restrict.

Is the description formatted in HTML?

No, it uses plain paragraphs. Every section is plain text without bold, emojis or decorative symbols. Markdown is used only for section headings and the bullet list in the workspace, so each part pastes cleanly into its own field in Seller Central.

Try it in your workspace

Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.

Sign in or create a free account, the tool opens in your workspace.