Most feature pages start with the feature name and a list of settings, while visitors arrive with a problem. The Features Page tool is a feature page copy generator for software and digital products. You describe one feature in plain words and it writes the copy for its page or section, organized around the benefit instead of the button.
The output follows a fixed structure: a benefit-led H1 with a subheadline, the problem the feature solves, how it works in three or four steps, key capabilities paired with their benefits, short use cases, details and limits when your notes include them, and a closing call to action.
It describes only what you wrote. It adds no integrations, results or capabilities, and a missing detail becomes a placeholder in square brackets. The tool belongs to the Website copy family. Create an account to try it, or compare plans on the pricing page.
What you get
- A benefit-led H1 and a one-sentence subheadline
- The problem the feature solves, in two or three sentences
- How it works in three or four steps, from the user's side
- Three to six capabilities, each paired with its benefit
- Two or three use cases and a closing call to action with a button label
- Markdown with an H2 per section, ready for your CMS
What you fill in
- Feature name required
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e.g. Automatic invoice reminders
- What the feature does required
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Describe how it works, the problem it solves, who uses it, and any limits or plan requirements.
How to use it, step by step
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Name the feature
Write the name as it appears in your product. It stays exactly as written.
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Describe what it does
Explain how it works, the problem it solves, who uses it and any limits, integrations or plan requirements. Every line of the page comes from this field.
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Set language, tone and length
Pick them in the settings under the form fields. Brand Voice, if set up, adds your company details as context.
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Generate and fill the gaps
Replace each placeholder with a verified detail and check every capability against the real product.
Example, input and output
Input
- feature_name
- Automatic invoice reminders
- feature_details
- Sends reminder emails before and after the due date. You choose the schedule. Reminders stop as soon as the invoice is paid. Works with Stripe. Available on the Pro plan.
Output
Reminders go out on your schedule and stop the moment an invoice is paid.
## How it works
1. Open an invoice and turn on reminders.
2. Choose when they go out, before and after the due date.
3. When the invoice is paid through Stripe, reminders stop.
## Key capabilities
- **Custom schedule**, so reminders match your payment terms.
- **Automatic stop on payment**, so no paying client gets a late notice.
## Details and limits
Available on the Pro plan. Works with Stripe.
**Turn on reminders**
Illustrative example written by the editorial team to show the expected format, shortened for this page.
Tips for better results
- Write one feature per run. Two features in one description produce a page that explains neither.
- Say who uses the feature, such as freelancers or finance teams. The use cases build on that line.
- Need the feature in a wider page? Reuse the description in Services Page or Landing Page Copy.
Who uses it, and for what
SaaS founder before a launch
Write one page per feature from the release notes, with a consistent structure.
Product marketer updating the site
Turn old pages that list settings into pages that open with the outcome.
Agency writing for a software client
Turn a technical brief into a draft whose placeholders show the facts still missing.
App developer
Reuse capabilities in a store description or an in-app announcement.
Limits and good practice
- It describes one feature, not your whole product.
- It cannot see your software, so check every capability against what the product really does.
- It writes no proof such as customer numbers. Add real data yourself or leave the claim out.
- Every regenerated page draft uses plan credits.
Frequently asked questions
What is the difference between a feature and a benefit on a features page?
A feature is what the product does, such as sending reminder emails. A benefit is what the user gets, such as getting paid without chasing clients. This tool opens with the benefit and pairs each capability with its benefit, so visitors see why it matters first.
Will the tool add integrations or capabilities I did not mention?
No. The page is limited to what your description says the feature does. When a section needs a detail you did not give, such as a price or a requirement, the draft shows a placeholder in square brackets instead of a guess, so you can fill it in or delete the line.
Can I use it for a section instead of a full page?
Yes. The output is split into Markdown sections with H2 headings, so you can keep only the parts you need, for example the steps and the key capabilities, and drop them into an existing page, a product tour or a release email.
How is this different from Product Features and Benefits?
Product Features and Benefits, in the e-commerce family, writes a list for a product listing in a shop. Features Page writes the copy for a page or section about one software or digital feature, with a headline, steps, use cases and a call to action.
Can I write the page in a language other than English?
Yes. The language chosen in the settings decides the language of the whole page, headings and placeholders included, even when your notes are in another language, so you can write an Italian page from English release notes. Feature and brand names stay exactly as you wrote them.
Try it in your workspace
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