Website copy
Copy, structure and search basics for the pages that carry your business online.
13 tools
Many websites are written in a hurry and never rewritten. The tools in this family help you do the job properly, page by page, from the first headline to the button at the bottom, using only the facts you give them. Nothing claims a result you have not earned, so the copy stays true to what you actually offer.
For whole pages, Website Page Copy writes or rewrites any page from rough notes or the text you have today, Landing Page Copy builds a single-goal landing page from the hero to the final call to action, and Services Page and Features Page cover the two pages that explain what you sell. Shorter pieces have their own tools, Tagline for brand lines with the reasoning behind each one, Call to Action for button labels and short prompts, and Testimonial Editor to edit a customer's real words into a quote you can publish.
Search sits next to the copy. Keyword Generator groups keyword ideas by intent, Keyword Extractor reads a text and shows its main and missing topics, Keyword Rewriter works your target terms into a page without stuffing, and SEO Content Review reviews a draft before you publish it, with prioritized fixes and title tag options. Two planning tools help before you write a word, Website Design Brief for a visual direction and UX Improvement Ideas for usability fixes ranked by priority.
A good order is structure first, words second, search last. Write the page, then check it against the keywords you chose, rather than writing around a list of keywords.
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Website Page Copy
Write or rewrite the copy for any page of your website, from rough notes or the text that is there today.
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Landing Page Copy
The complete copy of a landing page with one goal, from the hero headline to the final call to action, built around your real…
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Services Page
Complete copy for one service page, from the headline to the closing call to action, built only from the facts you provide.
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SEO Content Review
A pre-publication SEO review of your text, with prioritized fixes, title tag options and meta descriptions, without rewriting…
Who uses it, and for what
- Small business owners rewriting their site who know their offer well but not how to put it on a page.
- Freelance web designers who need real copy to replace placeholder text before handing a site over.
- Marketers launching a campaign who need a landing page, its calls to action and its meta tags in one afternoon.
- SEO consultants who want a keyword plan and a pre-publication review without losing sight of the copy.
All tools in this family
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Tagline
Ten short taglines for a brand or website, each built on a different idea and explained in a few words so you can choose with…
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UX Improvement Ideas
A prioritized list of usability fixes for a website or app, with the reason, the effort and a way to measure each one.
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Website Design Brief
A design direction for a website, with hex colors, a font pairing, layout and imagery, ready for a designer or a site builder.
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Services Page
Complete copy for one service page, from the headline to the closing call to action, built only from the facts you provide.
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Features Page
Turn a single product feature into a complete page section that leads with the benefit, explains how it works and shows who it…
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Keyword Generator
Keyword ideas for a topic, grouped by search intent and matched to the type of page that is most likely to rank.
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Keyword Extractor
Pull the primary keyword, secondary keywords, entities and missing topics out of any text you paste.
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SEO Content Review
A pre-publication SEO review of your text, with prioritized fixes, title tag options and meta descriptions, without rewriting…
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Testimonial Editor
Edit a customer's real words into a short, publishable testimonial, without adding anything they did not say.
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Landing Page Copy
The complete copy of a landing page with one goal, from the hero headline to the final call to action, built around your real…
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Website Page Copy
Write or rewrite the copy for any page of your website, from rough notes or the text that is there today.
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Call to Action
Button labels and short call-to-action blocks written for one specific action, page and audience, ready to test.
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Keyword Rewriter
Rewrite a page or an article around your target keywords without stuffing them in and without changing what the text says.
Frequently asked questions
Can these tools write the copy for my whole website?
Yes, one page at a time. Website Page Copy handles any page, while Services Page, Features Page and Landing Page Copy follow the structure each of those pages needs. Writing page by page keeps every text focused on one job and makes it easier to check that the facts on each page are right.
Do I need SEO knowledge to use the keyword tools?
No. Keyword Generator explains the search intent behind each group of ideas and suggests the type of page that fits it, and SEO Content Review tells you what to fix first and why. The tools do not provide search volumes, so confirm your most important keywords in a keyword research tool or in your Search Console data.
Could the copy include claims about my business that I did not give?
The tools build on the details you enter and leave a placeholder when something is missing instead of filling it in. Read the result anyway, especially numbers, guarantees and customer names, because you are the one publishing it.
Try it in your workspace
Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.