Advertising
Ad copy written to the lengths and formats each platform expects, ready to test.
6 tools
Ad platforms are strict about length and generous with variants. Google combines headlines in any order, Meta shows different text on different placements, and a radio spot has to fit the seconds you booked. The tools in this family are built around those rules, so you get copy that fits the fields on the first try and enough variants to test.
For search, Google Ads Headlines writes fifteen headlines of up to 30 characters for a responsive search ad, varied enough to combine in any order, and Google Ads Descriptions adds six descriptions of up to 90 characters plus short callouts. For Meta, Facebook & Instagram Ads gives you the primary text, headlines, descriptions and button for one Facebook and Instagram ad, at the lengths Ads Manager recommends.
For audio and video, Video & Audio Ad Scripts writes radio spots, podcast reads, TV commercials and social video ads to an exact length, and YouTube Ad Scripts prepares three scripts built to hold attention before the skip button appears. When the brief is still open, Ad Campaign Ideas proposes five campaign concepts with sample copy, channels and a metric, and suggests which one to test first.
Every claim in an ad has to be true and provable. Check prices, offers and comparisons against your own data before you publish, and follow each platform's advertising policies for your sector. The tools do not connect to your ad accounts, so budgets, audiences and bids stay where they are.
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Facebook & Instagram Ads
Primary text, headlines, descriptions and the call-to-action button for one Meta ad, written to the lengths Ads Manager…
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Google Ads Headlines
Fifteen headlines of up to 30 characters for a responsive search ad, varied enough for Google to combine in any order.
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Google Ads Descriptions
Six descriptions of up to 90 characters and six short callouts for a responsive search ad, each built from the facts you provide.
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Ad Campaign Ideas
Five campaign concepts from one brief, each with a big idea, sample copy, channels and a metric, plus which one to test first.
Who uses it, and for what
- Small business owners who run their own Meta or Google campaigns and need copy that fits the fields.
- Freelance media buyers who want a set of variants to test for every new ad group.
- Agencies preparing campaign concepts for a client presentation.
- Local businesses booking radio or podcast spots who need a script that fits the slot.
All tools in this family
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Facebook & Instagram Ads
Primary text, headlines, descriptions and the call-to-action button for one Meta ad, written to the lengths Ads Manager…
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Google Ads Headlines
Fifteen headlines of up to 30 characters for a responsive search ad, varied enough for Google to combine in any order.
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Google Ads Descriptions
Six descriptions of up to 90 characters and six short callouts for a responsive search ad, each built from the facts you provide.
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Ad Campaign Ideas
Five campaign concepts from one brief, each with a big idea, sample copy, channels and a metric, plus which one to test first.
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Video & Audio Ad Scripts
Radio spots, podcast reads, TV commercials and social video ads, written to fit the exact length you book.
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YouTube Ad Scripts
Three YouTube ad scripts from one brief, built to hold attention before the skip button appears.
Frequently asked questions
Do these tools create the campaign in Google Ads or Meta Ads Manager?
No. They write the text, and you paste it into the ad platform, where you set the budget, the audience and the bids. That keeps your account settings, payment details and approvals entirely in your hands.
Why does Google Ads Headlines write fifteen headlines?
A responsive search ad accepts up to fifteen headlines and mixes them in different combinations. A full set of varied headlines, each of up to 30 characters, lets the platform test more combinations. Pin only the ones that must always appear, such as your brand name.
Which ad tool should I use for a new campaign?
If the message is not settled yet, start with Ad Campaign Ideas and pick a concept. Then write the platform copy with Facebook & Instagram Ads or the two Google Ads tools, and use Video & Audio Ad Scripts or YouTube Ad Scripts if the campaign includes spots.
Try it in your workspace
Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.