Before writing ads you need an idea worth running. The Ad Campaign Ideas generator works like a first creative session at an agency. Describe what you advertise, who it is for, the goal and the budget level, and get five campaign concepts a small or mid-sized business can actually produce.
Each concept has a name, a big idea, the audience insight behind it, the key message and single action, two sample headlines with a short body copy, channels that fit your goal and budget, and the metric to judge it by. The tool then recommends which concept to test first and how, with a small budget.
With no goal or budget in the brief, it assumes a small budget and says so. Turn the chosen concept into ads with Facebook & Instagram Ads or Google Ads Headlines, in the Advertising family.
What you get
- Five concepts, each under its own heading
- Big idea, audience insight, key message and single action
- Two sample headlines and short body copy per concept
- Channels such as Meta ads, Google search, YouTube, TikTok, email or local events, each with a reason
- A metric per concept and a suggested first test
What you fill in
- What do you want to advertise? optional
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Product or service, who it is for, the goal (sales, leads, awareness), the budget level, and any channels you are considering
How to use it, step by step
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Write a short brief
What you sell, who it is for, the goal (sales, leads or awareness) and the budget level. A sentence each is enough.
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Add channels and constraints
List the channels you are considering and anything you cannot do, such as video production.
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Set the tone of the sample copy
Choose the output language and the tone you want in the ads, then generate. The tone applies to the sample headlines and body copy.
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Test one concept
Run the small test the tool suggests and judge it by its metric before spending more.
Example, input and output
Input
- What do you want to advertise?
- A new evening pottery course at a ceramics studio, for adults who want a creative hobby after work, goal is bookings for the first course, small budget, considering Instagram and local flyers
Output
Big idea: two hours a week with your hands busy and your phone away.
Insight: people who work at a screen all day want an evening that feels physical and calm.
Key message and action: an evening for yourself, book your place.
Sample headlines: "Two hours. No screens. Just clay." / "Your evenings, with your hands busy."
Sample body copy: "A new evening pottery course for beginners at [studio name]. Book your place: [link]."
Channels: Instagram Reels of hands at the wheel, because they show the experience. Flyers in nearby offices, because the audience works close by.
Metric: bookings from the link.
[Concepts 2 to 5 follow, then the first test.]
Illustrative example by the editorial team.
Tips for better results
- State one goal. A campaign that must sell, collect leads and build awareness at once rarely does any well.
- Describe the audience by situation, such as parents who work late, not only by age.
- Run it again with another budget level to see how the channel mix changes.
Who uses it, and for what
Small business owners
Arrive at an agency meeting, or at your own ad account, knowing what you want to try.
Freelance marketers and agencies
Prepare a first round of concepts for a pitch or kickoff and refine them with the client.
Local events and venues
Plan a campaign for a course or an opening that mixes online ads with flyers.
Limits and good practice
- It does not plan media or access ad accounts. Costs and results depend on platforms and your market.
- It uses only facts from your brief. Advertising rules vary by country and sector, so check claims and offers first.
- One brief returns five concepts and uses credits from your plan. See pricing for the credits in each plan, or create an account to test your first brief.
Frequently asked questions
How do I come up with ideas for an ad campaign?
Start from a clear brief that covers what you sell, who it is for, the goal and the budget. Then look for an audience insight the message can build on. The tool follows this structure and returns five concepts with a big idea, insight, sample copy, channels and a metric, so you can compare directions side by side.
What if I do not know my budget?
Leave it out and the tool assumes a small budget, saying so in one line at the top. Channels and the suggested test are then chosen for limited spending. You can run it again later with a different budget level and compare the channel mix.
Does the tool write the actual ads?
It writes two sample headlines and a short body copy per concept, enough to show how the idea sounds. For finished ads within each platform's limits, use Facebook & Instagram Ads, Google Ads Headlines or Video & Audio Ad Scripts.
Which channels can it suggest?
Channels that fit the goal and budget in your brief, such as Meta ads, Google search, YouTube, TikTok, email, outdoor or local events, each with a line on why. If you list the channels you are considering, the concepts take them into account.
Will the ideas respect advertising rules?
The tool avoids misleading claims, fake scarcity and claims that would need proof your brief does not provide. Rules still vary by country and sector, for example in health, finance or food, so a person should check claims, offers and targeting before the campaign runs.
Try it in your workspace
Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.
Sign in or create a free account, the tool opens in your workspace.