A spoken ad has a fixed length and no second chance. Thirty seconds of radio holds roughly 75 words in English, and every extra sentence is either rushed or cut in the studio. The Ad Script Generator writes the script around the format and length you name, so the copy fits before anyone records it.
You give the format with its length (a 30-second radio spot, a 20-second Instagram video, a 60-second podcast read) and what the ad has to say. The tool returns a one-line concept, the script, production notes and, for spots of 30 seconds or more, a 15-second cut-down of the same idea.
It sits in the Advertising family, next to the search and social ad tools. For YouTube, YouTube Ad Scripts adds the skippable and bumper formats.
What you get
- A script timed to the length you set, with the voiceover sized for the output language (Italian, for example, fits fewer words than English in the same time)
- For video, a table with Time, Visual, Audio and voiceover, and On-screen text columns
- For audio, a radio-style script with speakers, sound effects and music cues on their own lines
- Production notes on voice casting, tone, music mood and pace
- A 15-second cut-down when the main spot runs 30 seconds or longer
What you fill in
- Ad format and length optional
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e.g. 30-second radio spot, 20-second Instagram video, 60-second ad read by a podcast host
- What should the ad say? optional
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Product or service, audience, key benefit, any real offer, the action you want, and any mandatory lines (legal notes, address, slogan)
How to use it, step by step
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Name the format and the length
Write both in Ad format and length, as you would on a media booking. "30-second radio spot" and "15-second TikTok video" lead to different layouts and word counts. If you leave the length out, the script is written for 30 seconds.
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Write one message and the facts behind it
Give the product, the audience, the single benefit to remember, any real offer and the action you want. Paste mandatory lines, such as an address or a legal note, exactly as they must be read.
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Choose the output language and tone
Set them under the form. The timing follows the language you choose, so a 30-second Italian spot gets a shorter voiceover than the English version.
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Read it aloud against a timer
Read the voiceover at a natural pace. If it overruns, cut a sentence rather than speeding up, and fill any [placeholder] with the real detail.
Example, input and output
Input
- Ad format and length
- 30-second radio spot for a local station
- What should the ad say?
- Riverside Bike Repair, a workshop in Portland. Same-day repairs for commuters who drop the bike off before 10 am. Free safety check with every service in October. Call or book online. Mandatory line: 412 Water Street, open Monday to Saturday.
Output
A flat tire should not cost you a day of commuting.
**Script**
SFX: Bike bell, then the hiss of a tire going flat.
VOICE 1 (weary): Not today.
ANNOUNCER: Flat tire, slipping chain, brakes that squeal? At Riverside Bike Repair, drop your bike off before 10 am and ride it home the same day.
SFX: Workshop sounds, a wrench, a wheel spinning.
ANNOUNCER: And all through October, every service comes with a free safety check.
VOICE 1 (relieved): Back on the road.
ANNOUNCER: Riverside Bike Repair. 412 Water Street, open Monday to Saturday. Call or book online at [website].
**Production notes**
Warm, unhurried announcer. Light acoustic music under the voice, out at the address. Leave a beat after the flat-tire sound.
**15-second version**
ANNOUNCER: Drop your bike at Riverside Bike Repair before 10 am and ride it home the same day. Free safety check with every service in October. 412 Water Street, open Monday to Saturday.
Illustrative example written by the editorial team to show the expected format.
Tips for better results
- Book the length first, write second. Naming the exact duration in the format field is what keeps the voiceover from overrunning.
- Give one benefit, not five. A spoken ad is heard once, and the script is built around a single message.
- Spell out how people find you. For audio there is no link to click, so add the website, phone or address you want read, or the script will leave a [placeholder].
Who uses it, and for what
Local business buying radio airtime
Write the 30-second spot and its 15-second cut from the same brief, so both versions carry the same message and the same address.
Brand sponsoring a podcast
Prepare a host-read script of 60 seconds that sounds like speech rather than a press release, with the mandatory lines kept word for word.
Agency pitching a TV or connected TV concept
Turn a creative idea into a timed table with visuals and on-screen text, ready to discuss with the client before storyboarding.
Limits and good practice
- Timings are estimates based on an average speaking pace. The final check is a read-through with a stopwatch or the recording itself.
- The tool does not check broadcast rules, music rights or sector regulations such as those for alcohol, health or finance. Have the script approved by the station, platform or your advisor where they apply.
- It does not invent offers, prices or results. Anything missing from your brief appears as a [placeholder] to fill in.
- Each script and each regeneration draws on the credits of your plan, so settle the format and the brief before you generate again. The pricing page shows how many credits each plan adds.
Frequently asked questions
How many words fit in a 30-second ad?
In English, spoken copy runs at about 2.5 words per second, so a 30-second spot holds around 75 words, fewer if the script leaves room for sound effects or music. Languages with longer words fit less, for example about 60 to 65 words in Italian. The tool sizes the voiceover to the output language you choose.
Can it write a TV commercial script?
Yes. Write "30-second TV commercial" or the length you need in the format field. The script comes as a table with time, scene and visual, audio and voiceover, and on-screen text, followed by production notes and a 15-second cut-down. The same field covers radio, podcast and social video.
What does a radio script look like here?
Audio-only formats are written the way studios read them, with each speaker named on their own line and sound effects and music cues set apart from the spoken words, so a voice actor or producer can record straight from the page.
Will my disclaimer or slogan be kept exactly?
Yes, as long as you mark it as mandatory in the brief. Mandatory lines, such as a legal note, an address or a slogan, are included word for word. Keep them short, because a long disclaimer takes time away from the message, and check the final read against the length you booked.
How is this different from YouTube Ad Scripts?
This tool writes one ad in any format and length you name. YouTube Ad Scripts is built only for YouTube and always returns three versions, a 30-second skippable ad with a strong first 5 seconds, a 15-second version and a 6-second bumper, plus two alternative openings to test.
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