Ads Manager asks for several pieces of copy for each ad, each with its own ideal length. The Facebook & Instagram Ads tool is an AI Facebook ad generator that writes all of them from one description of your offer.
You enter the product or offer and the details that matter, who it is for, the main benefit, what makes it different, any real offer or deadline and the action you want. The tool returns three primary texts with the hook in the first 125 characters, five headlines of 40 characters or fewer, three descriptions of 25 characters or fewer and the best standard call-to-action button, named as it appears in Ads Manager.
The copy respects Meta's advertising standards. It never asserts or implies personal characteristics of the reader, such as health, finances or age, and adds no fake scarcity, no before-and-after promises and no discounts you did not mention. The tool belongs to the Advertising family.
What you get
- Three primary texts, one under 125 characters, one of two or three sentences and a short story of up to four paragraphs
- Five headlines of 40 characters or fewer, at least two around 25 characters for the Facebook feed
- Three descriptions of 25 characters or fewer
- One call-to-action button from Meta's standard list, with the reason it fits
- Placeholders such as [price] or [link] wherever a detail is missing, never invented figures
What you fill in
- Product, service or offer optional
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e.g. Online Pilates classes for beginners, first week free
- Offer details optional
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Who it is for, the main benefit, what makes it different, any real offer or deadline, and the action you want people to take
How to use it, step by step
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Name the product, service or offer
One line, the way a customer would say it, for example "Online Pilates classes for beginners".
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Fill in the offer details
Who it is for, the main benefit, what sets you apart, any genuine deadline and the action you want.
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Choose language, tone and number of results
Several results give complete, clearly different sets of copy to test against each other.
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Paste into Ads Manager and review
Copy each text into its field, pick the suggested button, then check names, prices and dates and replace every placeholder.
Example, input and output
Input
- title
- Online Pilates classes for beginners
- description
- For adults who have never done Pilates and want to start at home. 30-minute live classes three evenings a week, small groups, an instructor who corrects your posture by video. First class free. Goal: sign-ups
Output
1. Never tried Pilates? Start at home with 30-minute live classes and an instructor who corrects you. First class free.
2. Our beginner classes are live, small and only 30 minutes long. Your instructor checks your posture by video as you go. Book your first class, it's free.
3. Starting Pilates on your own can feel confusing. Which moves come first? Am I doing this right?
In our online beginner classes, groups are small and your instructor corrects your posture live, three evenings a week.
Your first class is free. Sign up and save your spot.
Headline
1. Pilates for Beginners, Live Online
2. Your First Class Is Free
3. Start Pilates at Home
4. 30-Minute Live Pilates Classes
5. Small Groups, Real Feedback
Description
1. Live, small-group classes
2. First class free
3. 30 minutes, 3 evenings
Call-to-action button
Sign up, because the goal is registrations for the first class.
Illustrative example by the editorial team.
Tips for better results
- Put the strongest benefit first in the details, because the first 125 characters are built around it.
- Describe the product, not the reader. A line about the reader's body or health breaks Meta's policies.
- Mention a deadline only if it is real. The copy states it plainly and never invents urgency.
Who uses it, and for what
Business owner running their own ads
Get every text field in one place without guessing each line's length.
Freelance ads manager
Generate two or three sets per client campaign for an angle test.
Local service with a seasonal offer
State the real promotion and end date plainly, with no fake countdown.
Online store refreshing creatives
Pair new product images with fresh primary texts and headlines.
Limits and good practice
- Copy only. No visuals, budgets, audiences or publishing. For images, use the Image Generator.
- Copy written to Meta's standards does not guarantee approval, which also depends on image, landing page and account.
Frequently asked questions
What does the tool write for each Facebook ad?
Every text field of a Meta ad, three primary texts of different lengths, five headlines, three descriptions and the recommended call-to-action button, each under its own heading. The copy works for Facebook and Instagram, since both use the same fields in Ads Manager.
How long should Facebook ad copy be?
Meta recommends keeping the key message of the primary text in the first 125 characters, headlines within 40 and descriptions within 25. The tool writes to these lengths and puts the hook and main benefit first, so the ad makes sense even when the rest is hidden.
Does the copy follow Meta's advertising policies?
The tool is instructed to respect them. It does not assert or imply personal attributes of the reader, such as health, age or finances, and avoids misleading claims and fake scarcity. Meta still reviews every ad, so the final check is up to you.
Can I use it for Instagram ads too?
Yes. Instagram ads are created in the same Ads Manager with the same primary text, headline and button. On several Instagram placements the headline is less visible, so the primary text carries most of the message.
Will the tool invent discounts or deadlines?
No. It uses only the offer details you write. When a needed detail is missing, it adds a placeholder in square brackets, such as [price] or [link], so every claim in the ad stays true to what your business offers.
Try it in your workspace
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Sign in or create a free account, the tool opens in your workspace.