Every offer needs to be explained at different lengths. One sentence for a networking event, thirty seconds when someone asks what you do, a few minutes on a sales call. Writing the three versions separately takes time and they rarely match. The Sales Pitch tool writes all three from the same brief, so the message stays consistent.
You enter the product or service, the audience and what sets it apart, with any proof you have. The tool writes a one-liner, an elevator pitch of about 75 words and a full pitch of 200 to 250 words, then lists three questions this audience is likely to raise with a short, honest answer to each. It speaks to the buyer's priorities and avoids superlatives it cannot back up.
It is part of the Business documents family. For written sales copy, the AIDA framework works well alongside it.
What you get
- A one-liner of up to 25 words: what you offer, to whom, the main benefit
- An elevator pitch of about 75 words, timed for 30 seconds
- A full pitch of 200 to 250 words for calls and meetings, ending with a next step
- A Likely questions section with three objections and short answers
- Placeholders such as [proof] wherever your brief has no evidence
What you fill in
- Product or service required
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e.g. Bookkeeping software for freelancers
- Target audience required
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e.g. Freelance designers who handle their own invoices
- What sets you apart required
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Your unique selling proposition, main benefits, proof such as results, clients or guarantees, and the price or offer if relevant.
How to use it, step by step
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Name the offer in plain words
Write what you sell as a buyer would describe it, not as an internal product name.
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Describe one specific audience
"Freelance designers who send their own invoices" gives a sharper pitch than "small businesses".
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List what sets you apart and your proof
Benefits, guarantees, real results or client types. Proof you leave out appears as [proof].
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Generate, then rehearse aloud
Read the elevator pitch out loud with a timer and cut any word you stumble on.
Example, input and output
Input
- Product or service
- Bookkeeping software for freelancers
- Target audience
- Freelance designers who handle their own invoices
- What sets you apart
- Invoices and expenses in one app, quarterly tax estimate, 30-day money-back guarantee
Output
Bookkeeping software that lets freelance designers send invoices, track expenses and see their quarterly tax estimate in one place.
## Elevator pitch
If you design for a living, invoices and receipts are probably the part of the job you put off. Our app keeps both in one place and shows your tax estimate every quarter, so there are no surprises. Try it for 30 days, and if it does not save you time, you get your money back. Want me to show you?
Illustrative example written by the editorial team to show the expected format.
Tips for better results
- Put your strongest piece of proof first in the third field. It is what the full pitch builds on.
- Run the tool once per audience. A pitch for clients and one for partners should not be the same text.
- Use the Likely questions section to prepare your call, then add your real answers.
Who uses it, and for what
Founder before a networking event
Rehearse the one-liner and the elevator pitch so the answer to what do you do is ready.
Sales rep preparing a call
Open with the full pitch and use the likely questions to prepare for objections.
Freelancer pitching a service
Describe a service package to a new type of client in their own terms.
Agency onboarding a new client
Draft a consistent pitch for the client's offer before writing ads or landing pages.
Limits and good practice
- The tool does not write investor pitch decks. It focuses on selling a product or service to a buyer.
- It uses only the proof you give. Results, clients and guarantees must be true and documented.
- One generation returns all three formats and the likely questions, using credits from your plan, see pricing.
Frequently asked questions
What is the difference between an elevator pitch and a sales pitch?
An elevator pitch is the short spoken version, about 30 seconds, meant to start a conversation. A full sales pitch goes further, covering the problem and its cost, how the solution works, proof and a clear next step. The tool writes both, plus a one-sentence version.
How long is a 30-second elevator pitch?
Around 75 words, which is roughly what most people say in half a minute at a natural pace. The tool keeps the elevator pitch close to that length and structures it as hook, problem, solution, why this offer and a call to action.
What should I put in What sets you apart?
The reason a buyer should choose you over the alternatives, the main benefits and any proof you can stand behind, such as a guarantee, results you can document or the type of clients you work with. Add the price or the offer if it is part of the argument.
How does the tool handle objections?
After the three pitches it adds a Likely questions section with three concerns this audience may raise, for example price, switching effort or trust, each with a short, honest answer based on your brief. Use them to prepare, and replace them with your real answers where needed.
Will the pitch make claims I cannot prove?
No. The tool avoids superlatives it cannot verify, such as the best on the market, and never invents results or client names. Where your brief has no evidence, it leaves a placeholder like [proof] so you can add a real one or remove the line.
Try it in your workspace
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