Journalists receive a lot of press releases and skim most of them. A release that follows the standard structure, a clear headline, a lead that answers who, what, when, where and why, then the details, is far easier to read and to use. The Press Release tool is an AI press release generator that takes your announcement and writes it in exactly that format.
You describe the news in one field, including who is behind it, when and where it happens, why it matters, the key facts and the person to quote. The tool returns a complete release, from the opening line and headline to the lead, the details, one quote, an About section and a media contact block.
The quote is written from your brief only and marked [quote to be approved by the spokesperson], because a quote must be signed off by the person it is attributed to. The tool sits in the Email family, next to Newsletter.
What you get
- The standard opening line, For immediate release, or an embargo line if your brief mentions one
- A headline of up to 100 characters and a one-sentence subheadline
- A dateline with [City] and [Date] and a lead paragraph covering who, what, when, where and why
- Two or three paragraphs with details, context and availability
- One draft quote marked for approval, an About section and a media contact block
What you fill in
- What you are announcing optional
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The news, who is behind it, when and where, why it matters, key facts and figures, and the name and role of the person to quote.
How to use it, step by step
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Describe what you are announcing
In the single field, write the news, who is behind it, when and where, why it matters, key facts and figures, and the name and role of the spokesperson.
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Mention an embargo if there is one
If the news must not be published before a certain date, say so and the release opens with an embargo line.
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Choose language and tone, then generate
The release follows the conventions of the output language you pick.
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Approve the quote and fill the placeholders
Send the quote to the spokesperson for sign-off, then complete the dateline, the About section if needed and the media contact.
Example, input and output
Input
- announcement
- Officina Pedale, a bicycle repair shop in Bologna, opens a second workshop in Via Mazzini on 3 November. It adds same-day repairs for commuters. Quote from Marta Bianchi, founder.
Output
# Officina Pedale opens a second workshop in Bologna
*The new location in Via Mazzini adds same-day repairs for commuters.*
**[City], [Date]** – Officina Pedale, a bicycle repair shop in Bologna, will open its second workshop in Via Mazzini on 3 November...
'We want commuters to have their bike back the same evening,' said Marta Bianchi, founder of Officina Pedale. [quote to be approved by the spokesperson]
## About Officina Pedale
[company boilerplate]
## Media contact
[name], [email], [phone]
Illustrative example written by the editorial team to show the expected format.
Tips for better results
- Lead with the most newsworthy fact. Three announcements need three releases.
- Include real figures, dates and places in your brief. The tool will not create them for you.
- Save your company description in the workspace, so the About section is filled in for every release.
Who uses it, and for what
Small business announcing news
A new location, a new service or a local event, written so a local newspaper can use it.
Startup launching a product
A launch release with a clear headline, the problem it solves and a contact for interviews.
Agency or PR consultant
A first draft for a client that already follows the structure, ready for review.
Limits and good practice
- It does not distribute the release to journalists or newswires. Sending it is up to you.
- The quote is a draft based on your brief, never a real statement until the spokesperson approves it.
- It will not invent results, partners or numbers. Every fact in the release must come from you.
Frequently asked questions
What is the standard press release format?
A press release usually opens with For immediate release or an embargo line, then a headline, an optional subheadline and a dateline with city and date. The lead paragraph answers who, what, when, where and why, followed by details, one or two quotes, an About section and a media contact. The tool follows this structure.
How long should a press release be?
Most press releases fit on one page, roughly 350 to 550 words, the range the tool aims for. A journalist should understand the news from the headline and first paragraph alone. Extra detail can go on your website, with a link in the release.
Does the tool write the quote for me?
It drafts one quote based only on what you wrote in the brief, attributed to the spokesperson you named, or to [name, role] if you named no one. It always adds a note that the quote must be approved, because no quote should be published without the consent of the person who said it.
What is boilerplate in a press release?
Boilerplate is the short, standard paragraph about your company that closes every release, under About. It says what the company does and where it operates. If you have saved company details in your workspace, the tool uses them. Otherwise it leaves a [company boilerplate] placeholder.
Can I write a press release in Italian?
Yes. Choose Italian as the output language and the release follows Italian conventions, starting with Comunicato stampa instead of For immediate release. Your brief can be in any language, and brand names are kept exactly as written. Sign up to try it, and see the pricing page for plans.
Try it in your workspace
Start free, no credit card needed. When you need more, one suite grows with you, from Lite to Agency.
Sign in or create a free account, the tool opens in your workspace.