A push notification has a title and a short line before the phone cuts it off. A single SMS holds 160 characters, and only 70 once it contains an emoji. This push notification and SMS copy generator writes messages within those limits, for the channel you name, in five angles you can choose from or test.
You fill in the notification type, such as a push for an abandoned cart or an SMS appointment reminder, and what the message should say, including any real deadline and where the tap should lead. If the channel is unclear, you get both a push and an SMS.
The angles are benefit, urgency (only with a real deadline), personal reminder, curiosity and plain information. Codes, confirmations and reminders stay neutral, without sales language. For longer messages see Email Generator in the Email family. This tool sits in Social media.
What you get
- Five numbered variants per channel, under a heading each
- Push: title up to 40 characters and body up to 120, key words first
- In-app: title up to 40, body up to 140, button up to 20 characters
- SMS: up to 160 characters, sender name or [Brand] first, no emojis
- Promotional SMS end with an opt-out line, with the keyword STOP unchanged
What you fill in
- Notification type optional
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e.g. Push for an abandoned cart, SMS appointment reminder, in-app message for a new feature
- What should the message say? optional
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The key information, the offer or reminder, any real deadline, and where the tap or link should lead
How to use it, step by step
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Name the channel and the moment
Write push, in-app or SMS, and the situation, such as a delivery update. The channel decides the limits.
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Give the facts
Prices, discounts and dates appear only if you provide them, otherwise you get placeholders.
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Choose the language and generate
Every word follows the output language, except STOP, which carriers and SMS platforms recognize.
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Preview before sending
Paste the variant into your sending platform, map placeholders to merge fields and send a test to your phone.
Example, input and output
Input
- Notification type
- SMS appointment reminder for a dental practice
- What should the message say?
- Remind patients of their check-up tomorrow, ask them to reply C to confirm or call to reschedule, practice name Smile Studio
Output
1. Smile Studio: hi [first name], a reminder of your check-up tomorrow at [time]. Reply C to confirm or call [phone number] to reschedule.
2. Smile Studio: your check-up is tomorrow, [date] at [time]. Please reply C to confirm. Need another time? Call [phone number].
3. Smile Studio: [first name], is tomorrow at [time] still good for your check-up? Reply C to confirm or call [phone number].
[Variants 4 and 5 follow.]
Illustrative example by the editorial team.
Tips for better results
- One request per notification. A push that asks people to read, buy and share does none of them well.
- Keep appointment and delivery messages plain. Sales language makes them look like ads.
- Make the tap lead exactly where the message says, not to the home page.
Who uses it, and for what
Online shops
Abandoned cart pushes, back-in-stock alerts and delivery updates in several angles to test.
Clinics, salons and studios
Clear SMS reminders with a reply to confirm and a number to reschedule.
App and SaaS teams
In-app messages for a new feature, with a button that says what happens next.
Limits and good practice
- It writes the text. It does not send messages, manage lists or record consent.
- Devices and providers truncate differently, so always check the preview. Promotional messages need consent under the rules that apply to you.
- Each run writes five variants per channel and uses credits from your plan. See pricing for what each plan includes, or create an account to draft your next reminder.
Frequently asked questions
How long should a push notification be?
Short enough not to be cut off. The tool keeps the title within 40 characters and the body within 120, which displays fully on most phones, with the important words first. Devices and apps truncate at different points, so check the preview in your push platform before sending.
How many characters can an SMS have?
A single SMS holds up to 160 standard characters. Emojis and some special symbols switch the message to another encoding and cut the limit to 70, which is why the tool avoids them. Longer messages are split into parts and may cost more to send.
Why does the SMS include Reply STOP?
Promotional SMS should give people a simple way to stop receiving them, and many providers and carriers recognize the keyword STOP. The tool adds a short opt-out sentence to promotional messages in your output language, keeping STOP unchanged. Reminders and other transactional messages do not get it by default.
Can I write an in-app message with a button?
Yes. Write in-app in the notification type and you get five variants, each with a title up to 40 characters, a body up to 140 and a button label up to 20. Make the button say what happens, such as View order, rather than OK.
Will the tool add discounts or deadlines to create urgency?
Only if you provide them. Urgency is one of the five angles and is used only with a real deadline from your brief. Prices, discounts and dates you do not mention appear as placeholders in square brackets, so nothing goes out that your business has not decided.
Try it in your workspace
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Sign in or create a free account, the tool opens in your workspace.